We’ve all heard about the demise of the press release. Yet, like the phoenix, it has re-emerged, with renewed vigor—because it has taken on a new form.
How? By becoming interactive.
Do you want wider reach for your news? Want more media hits? Then stop sabotaging your news with boring, text-only press releases.
Instead you should give editors, audiences and search engines what they crave: compelling visuals and interactivity.
You can learn how it’s done at the PR University webinar, “Breakthrough press releases: 7 ways to create interactive news releases that get wider reach,” on Thursday, March 19.
Here are three quick, preliminary tips courtesy of webinar presenter Serena Ehrlich, director of social and evolving media at Business Wire: