Behold, the biggest online campaign ever from Vintage Books

Vintage Books is promoting its new title, Undiscovered Gyrl —a story told in the form of a blog by a 17-year-old girl—with a Facebook page, video trailer on YouTube and Twitter feed. Vintage Books publicist Lisa Weinert said she wanted a “multi-tiered social networking approach” that would amount to “the biggest online campaign that Vintage has done yet,” according to The New York Observer . Undiscovered Gyrl hits bookshelves in August.