Behold, the great white iPhone has arrived.
With a single word—”Finally“—Apple announced the device. To say the coming of the white iPhone was long awaited would be an understatement. Steve Jobs heralded it about a year ago.
Production problems delayed the white iPhone, and it became a sort of running joke among tech nerds.
Now, Fast Company has published a story titled “How Apple Spun A Tech Fail Into A PR Win.”