Behold, the white iPhone: A PR second coming for Apple

Did it bungle its response to the tracking uproar? Who cares—the great white iPhone is finally here! Ahoy, Mobyle Dick!

Behold, the great white iPhone has arrived.

With a single word—”Finally“—Apple announced the device. To say the coming of the white iPhone was long awaited would be an understatement. Steve Jobs heralded it about a year ago.

Production problems delayed the white iPhone, and it became a sort of running joke among tech nerds.

Now, Fast Company has published a story titled “How Apple Spun A Tech Fail Into A PR Win.”

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