Ben & Jerry’s newest flavor features an enticing mix of raspberry ice cream with marshmallow and raspberry swirls, plus dark and white fudge ice cream cones. But it contains way more than that: A message of social responsibility.
Save Our Swirled is at once a tasty treat and a call to action ahead of the Paris Climate Summit in December. The packaging contains a brief message that holds true for the ice cream and the polar ice caps: “If it’s melted, it’s ruined.”
The company announced the new flavor on Facebook last week:
If it’s melted, it’s ruined! Our newest Limited Batch flavor is served with a message about climate change. http://benjerrys.co/1QawQ8I