BEST OF 2011: One word appeared in press releases 776 times—in a 24-hour period

An updated list of the 23 most commonly used buzzwords in press releases, complements of PR strategist Adam Sherk and

I hope you’re sitting down.

Last month, PR strategist Adam Sherk took 25 of the most overused buzzwords in marketing and PR—he compiled a list of the top 100 in June—and ran them through PRFilter, a website from RealWire that aggregates press releases.

The results: “Solution” led the pack with 243 appearances.

Shortly after he published the post, PRFilter set the record straight: “Solution” did not appear in press releases 243 times; it appeared 622 times—and it was the second most common buzzword.

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