Beyoncé’s Ivy Park responds to sweatshop allegations

Crisis reps worked to clear the air after a UK newspaper alleged that the singer’s newly released fashion brand mistreated workers.

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Beyoncé’s musical reputation is seemingly flawless, but as the head of a recently launched athleisure brand, she’s in trouble with fans (and consumers).

Advertisements for her Ivy Park brand claim that the line “empowers women through sport.” An investigation from The Sun , however, allege that “poverty-stricken seamstresses making some of the clothes in the MAS Holdings ­factory in Sri Lanka earn just £4.30 a day.”

According to the report, women working in rural villages are said to put in more than 60 hours per week. Several claim they are working under “slave-like” conditions. RELATED: Save $300 on the Health Care PR & Communications Summit through Tuesday 5/24.

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