It’s an odd, though not unprecedented occurrence for a product or brand.
On Amazon’s U.K. site, the pen, which is designed to “fit comfortably in a woman’s hand” and comes in pink and purple (the pen’s barrel, not the ink), has attracted a number of sarcastic (and even erotic) reviews. For instance:
“I’m so pleased that Bic have brought these pens out. When I last tried to write, using a regular Bic ballpoint, all my fingers broke and I had to go to hospital. But with these pens my sweet, delicate, girlish hands need never suffer again.
“If only they could bring out a keyboard. I’m a bit fed up of my fingertips bleeding thanks to this hard, unyielding, masculine keyboard.