Marketing Billboard company ditches ‘your ad here’ for creative approach Van Wagner decided to show companies that rent billboards how to catch the eye with clever spins on some old sayings. By Kevin Allen@kevin_j_allenJan. 17, 2014 SHARE Ragan Insider Premium Content The New York Times interviewed Van Wagner CEO Richard Schaps, who had this to say about his company’s clever approach: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.