Marketing Billboard made of rabbit pelts raises eyebrows New Zealand’s Hell Pizza is celebrating Easter with a new pizza topping: rabbit. To promote it, the restaurant has covered a billboard in rabbit pelts. Animal rights organizations are not pleased. By Kevin Allen@kevin_j_allenApril 16, 2014 SHARE Ragan Insider Premium Content The New Zealand Vegetarian Society was one of those groups in the “not amused” camp. They wrote in the comments section of the Facebook post: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.