Bizarre taxpayer-funded PR campaign drops $14K on capes for unemployed

A Florida unemployment agency bought 6,000 red superhero capes to give to the jobless. It was all part of a PR effort gone awry.

Why is Florida spending so much money on superhero capes?

The answer can be traced to a PR campaign gone awry.

From the Associated Press:

“Florida officials are investigating an unemployment agency that spent public money to give 6,000 superhero capes to the jobless.

“Workforce Central Florida spent more than $14,000 on the red capes as part of its ‘Cape-A-Bility Challenge’ public relations campaign. The campaign featured a cartoon character, ‘Dr. Evil Unemployment,’ who needs to be vanquished.”

The director of the state’s unemployment agency has asked for an investigation into the agency’s spending habits. Meanwhile, Workforce Central Florida director Gary J. Earl is defending the PR campaign, saying his agency has had a hand in putting 59,000 people back to work.

And let’s face it—not even Superman could find jobs for that many people. Certainly not at the Daily Planet, anyway.


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