Marketing Bizarre taxpayer-funded PR campaign drops $14K on capes for unemployed A Florida unemployment agency bought 6,000 red superhero capes to give to the jobless. It was all part of a PR effort gone awry. By Kevin Allen@kevin_j_allenApril 21, 2011 SHARE The answer can be traced to a PR campaign gone awry. From the Associated Press: “Florida officials are investigating an unemployment agency that spent public money to give 6,000 superhero capes to the jobless. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.