In the past, this argument has mainly been internal—”They don’t know us like we know us”—but now we know it can also lead to PR missteps.
Take Blackberry’s recent social media slip, for example.
A brand manager posted a fairly innocuous tweet from the @BlackBerry account on Tuesday. Those using official Twitter apps and or the web version of Twitter can’t see device information. In other words, you can’t see whether someone sent that tweet from an iPad, Blackberry or other mobile device.
However, many third-party Twitter apps such as Tweetdeck reveal the device that sent out the message. This is where Blackberry ran into some issues.
Remember that innocuous tweet I mentioned was sent out on Jan. 13? It was sent from an iPhone—a fact that many saw through third-party Twitter apps.
Did this really just happen? Tweeting from the official BlackBerry account with an iPhone? pic.twitter.com/6qqm5L10Sz