You have a few options:
• Devise a public relations strategy that will help to improve your brand’s image;
• Stay the course with a few minor tweaks—after all, your sales prove you’re staying competitive.
• Whine in a New York Times article that your company is underappreciated.
Mike Lazaridis, CEO of Blackberry maker Research In Motion, chose the third option.
Here is Lazaridis’s quote in a recent New York Times article: