Recently, the Buffer blog offered an extensive list of 77 common Twitter mistakes. Some are obvious, like using the service to stalk or harm others (No. 77), but some are less obvious and good lessons for brands to consider, such as these five:
35. If you write tweets over 120 characters long, someone who wants to retweet and add commentary won’t have enough room. Shorter is better.
47. Retweeting yourself is like laughing at your own jokes.
65. Overtweeting contests and giveaways.