Blogger battles diet company after stealing her image for its marketing

Rachele Cateyes, a self-proclaimed exemplar of ‘fat pride,’ posted a photo of herself in a bikini that was later used as a ‘before’ picture in an online ad for diet company Venus Factor.

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I was unfortunately also turned into the unwilling face of a diet company called Venus Factor, without my permission or knowledge. I have heard of this happening to weight loss bloggers. Their before and after photos are stolen and posted on Facebook and websites with false claims and stories. But my photo seems different (i.e. I am sexy in hell in it) and I was completely taken off guard when it starting popping up as an ad on Facebook.

Cateyes goes on to describe how her personal and professional life is being affected by the unwanted attention. She called the company, Venus Factor, misogynist. When Cateyes initially reached out to Facebook, its representative told her she needed to take up the issue with Venus. She did, and the company passed the proverbial buck. From Yahoo’s Shine blog:

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