Blogger to PR pros: I’m impervious to your press releases

Adam Singer is an online marketer by day and blogger by night. With that perspective, he has some advice for pitching bloggers. Don’t send them press releases; send them links to articles. “Here’s the key to why that was worth covering aside from being good content: I stumbled upon it through another publication referencing the original release,” he wrote. “If the company who issued the release … had sent it directly to me would I have covered it? It’s the same c…

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