Blogging for SEO: 7 tips

Frequency of posts, visual appeal and quality of content all contribute to whether your organization’s site will rank highly on search engines.

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1. Post as often as possible. Updating your blog regularly, down to the same time of day and day of the week, is vital. Statistics show websites that post daily receive 5 times more traffic and 4 times more sales leads than those that update weekly or less.

2. Keep posting. Research shows that once you accumulate 51 blog posts, website traffic goes up by 53 percent. Traffic increases by 3 times after 100 posts and 4.5 times after 200 posts.

3. Add a photo. In addition to looking better for visitors, it’s important when blogging for SEO. Articles with more visuals also attract more backlinks.

4. Get social. According to one study, “41.67 percent of people measure the social influence of a blog by the number of social media shares it gets.” In addition to writing quality content, make sure your blog includes social share buttons so it’s easy for your readers to post on their social media channels. Plus, blogs with more social media followers are shown to have both higher traffic and more backlinks.

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