Blue Bell Creameries’ April 3 recall was the first in its 108-year history, but the brand’s problems aren’t over yet.
The Texas-based ice-cream maker expanded its recall Monday after additional product-sample tests came back positive for listeria, which prompted the first recall.
All Blue Bell products—including ice cream, sherbet, frozen yogurt and other frozen snacks—have been pulled from store shelves,
According to The Huffington Post, federal health officials have said they’re aware of 10 cases of listeria linked to Blue Bell’s products, three of which have been linked to deaths in Kansas. The two newest illnesses are in Oklahoma and Arizona.
“We’re committed to doing the 100 percent right thing, and the best way to do that is to take all of our products off the market until we can be confident that they are all safe,” Paul Kruse, Blue Bell’s CEO and president, said Monday in a press release.
“We are heartbroken about this situation and apologize to all of our loyal Blue Bell fans and customers. Our entire history has been about making the very best and highest quality ice cream and we intend to fix this problem. We want enjoying our ice cream to be a source of joy and pleasure, never a cause for concern, so we are committed to getting this right.”
The Huffington Post reports the illness was tracked earlier in April to production plants in Brenham, Texas, and in Arrow, Oklahoma. Listeria has now been tracked to the company’s plant in Sylacauga, Alabama, as well.
According to the company’s press release, the recall includes stores in Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Virginia and Wyoming.
International retail locations are also part of Blue Bell’s recall.
The press release also states the company is “implementing a procedure called ‘test and hold,'” which means all products will be tested and only released to the public after results show they are safe.
Along with the measure, Blue Bell is expanding its cleaning and sanitizing systems, increasing swabs of its plants by 800 percent, sending samples to be tested each day and providing employee training.
Do you think that’s enough to earn customers’ trust in the wake of this crisis?