Bluegrass State rebrands with new slogan: ‘Kentucky Kicks Ass’

Let’s hope it doesn’t become the butt of too many jokes. Plus, Super Bowl ad slots almost gone, what we miss reading the newspaper, coffee patrons pay it forward, most expensed restaurants, and more.

Ragan Insider Premium Content
Ragan Insider Content

Colonel’s famous fried chicken. Baseball’s most prized slugger. Derby horses, hats, and mint juleps. Bourbon. The Bluegrass State, otherwise known as Kentucky, has much to be proud of, although judging by the Commonwealth’s new rebranding project, humility doesn’t make the list. A marketing project from Kentucky for Kentucky (KY4KY) unveiled its new slogan, “Kentucky Kicks Ass,” replacing the state’s former tagline, “Unbridled Spirit.” Your move, Tim Allen.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.