BMW spars with Tesla on Twitter, how much Americans care about the environment, and Google’s antitrust fine in France
Also: The Democratic debate is marred by a moving background, PR pros’ plans and dreams for 2020, tips for PR pros wanting to work on sustainability, and more.
Good morning, PR pros:
The year is quickly coming to a close, but it couldn’t end without one more political debate for the Democrats running for president. The evening was the smallest gathering yet, with seven candidates qualifying for the debate.
However, many viewers were turned off by a part of the production that was out of the candidates’ control: the background.
https://twitter.com/joelontheground/status/1207865925644496896
Oh yeah the moving #demdebate background is definitely giving me a headache.
— Andrew Feinberg (@AndrewFeinberg) December 20, 2019
https://twitter.com/NeilYoungSaveUs/status/1207863241076101120
The mishap is a reminder to communicators to always sweat the details, particularly when crafting a video or live broadcast. Busy or moving backgrounds will only distract from the content you want your audience to focus on. When in doubt about designing your production, keep it simple.
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