Good morning, PR pros:
NBC affiliate KXAS has apologized, saying it “made a mistake” by not interrupting its broadcast of the Eagles-Cowboys football game to air a tornado warning for the Dallas-Fort Worth area.
The team delayed its announcement for six minutes—and two minutes after the National Weather Service called the tornado a “life-threatening” situation, according to The Washington Post.
… Our meteorologists were also streaming live weather coverage throughout the evening on our site, NBCDFW.com. We also alerted the football audience to our weather livestream throughout the game.
When it comes to dealing with severe weather, we know that seconds matter. We should have broken into football programming sooner. We apologize and want you to know that we’re doing everything in our power to make sure this does not happen again.
We look forward to regaining the trust of anyone we may have disappointed.