Bond, James Bond: 5 PR tips from 007

‘Skyfall’ opens this weekend and it’s drawing a lot of buzz online. Naturally, the swankiest spy in the business offers some useful insights for communications.

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Social media users are clearly excited. Various Bond related topics have appeared on Twitter’s trending list today, and the hashtag #DoYouKnow007 is a promoted topic. Media outlets are also covering the film’s release extensively, with reviews, fashion stories, retrospectives on the Bond franchise, and more.

Since the first official Bond film was released in 1962, the character has certainly evolved—for one, he’s become less of a cad—into the version Daniel Craig delivers. Many of the enduring themes of the franchise persist, and they offer some helpful (if lighthearted) reminders for people in the communications industry.

Nail your elevator pitch, every time.
How does 007 introduce himself? That’s right: “Bond, James Bond.” While it’s curious that a spy would so willingly divulge his true identity, it’s an iconic calling card for the movie character. Do you have your calling card at the ready when you’re out and about? You’ll probably want to avoid simply saying your last name followed by your full name, but you should have your elevator pitch prepared for the next person who asks, “So what do you do?”

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