BP ad man reflects on the ‘horror’ of watching the oil spill

Ever wonder what it’d be like to work for BP? Martin Torres, a digital copywriter with OgilvyInteractive, composed much of the language around BP’s online rebranding campaign “BP on the street.” The campaign, Torres wrote, was “fresh, progressive, and environmentally aware.” He was excited to be part of it. “Imagine my horror a few months ago when I, like the rest of America, saw the Deepwater Horizon rig explode, and then begin to sink into the Gulf of Mexico,&#…

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