BP, General Motors, and ‘reputational debt’

In a column on The Huffington Post, a Northwestern University Law School professor admonishes organizations to be prepared for crises so that shortfall of good will doesn’t become insurmountable.

Ragan Insider Premium Content
Ragan Insider Content

When a crisis strikes at the core competency of a company — in this case, safe and containable offshore drilling — the reputational debt created by mishandling the crisis can persist for decades. The larger the gap between public expectations and actual performance, the slower the redemption period.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.