BP’s social media response is misguided and disinterested
A recent AdWeek article about BP’s social media efforts said, “The Gulf of Mexico Response hub that BP set up would make most social media strategists proud.” Andy Beal, founder and editor of the Marketing Pilgrim blog, analyzed the words BP’s social media responders use. His conclusion: There’s little that “suggests that BP is interested in any type of conversation with those affected by the oil spill.” Ouch. — Matthew Royse
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