Brand leaders sound off on Indiana’s controversial ‘anti-gay’ law

Salesforce and the Gen Con gaming convention have threatened to cut ties with the state. The NCAA’s president expressed concern, but is pushing ahead with the Final Four in Indianapolis. (Update)

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The year’s most controversial piece of state legislation so far has some brands turning their back on Indiana, while others must justify their association with it.

Indiana Gov. Mike Pence signed the Religious Freedom Restoration Act into law Thursday, and opponents are arguing it’s one of the most egregious swipes against the rights of gay, lesbian and transgender people. Business Insider explains:

Supporters of the bill say it’s meant to protect business owners from being forced to do things like cater a gay wedding if gay marriage violates their religious beliefs. But opponents of the bill, which includes a number of prominent Indiana businesses … say the bill legalizes discrimination.

This is how Pence announced it on Twitter:

I signed SEA 101 today to ensure religious liberty is fully protected under IN law

— Governor Mike Pence (@GovPenceIN) March 26, 2015

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