Brand managers show support for World Water Day
Marketers love a good cause—especially if it reflects well on their brand. For many, the UN’s annual call for water awareness fit that bill. Here’s a roundup of activities.
Brand managers splashed around online to promote a variety of World Water Day efforts.
Since the early 1990’s the United Nations has used the day to bring awareness to some of the world’s most pressing water challenges.
Managers from some well-known brands solicited donations or worked to bring awareness to specific areas that lack access to clean water.
Here’s a roundup of how several brands got involved:
Nestle
Nestle Waters North America used the occasion to do some damage control. The organization was under fire for bottling 700 gallons of the California’s much-needed water at the peak of a historical drought.
Brand managers announced “Together 4 Water”—three festivals in communities across the country, which will help to educate children about water.
Bacardi
Although it’s known mainly for inducing water-necessitating hangovers, Bacardi got creative for World Water Day by targeting straws and stirrers. Both plastics will be banned at future company events.
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