News alert: PR and marketing pros are still keen on newsjacking.
Two-thirds of consumers want organizations to take stands on major issues, research shows. On Wednesday, many social media teams jumped on a trending political conversation—but without wading into controversy.
On Wednesday, the Integrated Public Alert and Warning System sent a test message to everyone using a cellphone in the US that runs on a network operated by a carrier participating in the Wireless Emergency Alert system. You’d know you got the message if the header read “Presidential Alert.”
The content of the message also made it clear that the message is only a drill. It’ll read: “THIS IS A TEST of the National Wireless Emergency Alert System. No action is needed.”