Good morning, PR pros:
Netflix doesn’t have traditional advertisements, but with its dominance in the streaming TV marketplace, some brand managers are finding ways to partner up.
The company has built a loyal following with on-demand programming devoid of commercial breaks, unlike competitors like Hulu. The company has said it won’t change that model anytime soon.
However, some companies have found workarounds to getting their products featured in popular programming.
Last month, Netflix worked with the sandwich chain Subway to start offering a Green Eggs and Ham Sub (spinach-dyed eggs, sliced ham, guacamole, cheese) tied to the new Netflix series “Green Eggs and Ham,” based on the Dr. Seuss book. The sandwich generated a lot of publicity for Netflix in the lifestyle press while also putting the Netflix name in front of the millions of people who buy a Subway sandwich each day.