Branding rules for social media managers

Although much of social media is uncharted territory, that doesn’t mean all brand managers should behave like pirates. To increase engagement, consider these guidelines—and tactics.

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If consumers feel overwhelmed by a campaign’s approach—think popup ads and spam-like postings—there tends to be backlash. If brand managers aren’t readily available to respond to questions or ease worries during a crisis, consumer loyalty might wane.

What can you do to ensure success when integrating social media into your next marketing endeavor?

For starters, target your efforts by channel.

TubeMogul’s “Brand Marketer’s Guide to Social Media Advertising” breaks down how to do that by asking two simple questions:

Data suggest the best brand awareness comes from Facebook, Twitter, Instagram and Snapchat, in that order. With that in mind, here’s how to tailor your strategies for each:

Facebook

Facebook’s audience is the largest of any social media channel.

Keep in mind that bigger numbers often mean great chances to tap into unique niches. Because of that, TubeMogul advises broadening your approach. Avoid using a single tactic to reach the billion-plus people active on Facebook every day.

From the guide:

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