Brands boogie down at Twitter #GIFparty

Twitter users and social media managers did the two-step online to celebrate GIFs. Here’s a sampling of what various brands displayed.

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Twitter threw a #GIFparty Thursday, and a variety of brands showed up.

The social platform’s recent struggles were set aside to celebrate graphic interface format—which has become a popular tool among social media managers.

The #GIFparty was a chance for real-time brand marketers to show their mettle online.

Here are a few highlights from various industries, beginning with Twitter’s creative call to arms:

Drop your plans for today, we’re celebrating GIFs on Twitter! Tap the GIF button to join the #GIFparty.

— Twitter (@twitter) March 3, 2016

The world of professional sports was appropriately active:

.@JJWatt wants in on this #GIFparty!

— NFL (@NFL) March 4, 2016

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