Brands debut campaigns, use Twitter to honor Intl. Women’s Day

From full-blown marketing crusades to using trending hashtags, brands made the most of Tuesday’s event. Here’s a sampling of how various organizations participated.

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Designated days can range from the hardly serious National Toast Day, to Tuesday’s widely celebrated International Women’s Day.

Each year on March 8, the world celebrates, reflects upon and appreciates women and their contributions to society. For brands, it’s a chance to join the conversation and express admiration for the women all over the world.

One of the most profound examples came from Microsoft, which started with the premise of ask several girls to name a female inventor. Here’s the result:

Google dedicated its Google Doodle to International Women’s Day. When you clicked on it, this video played:

This Financial Times ad pointed out that only 26 percent of board members on the Financial Times Stock Exchange 100 are female:

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