Brands hop on #TheDress bandwagon
Were brands’ attempts to seize on the social media phenomenon smart or silly?
If you’ve touched any type of social media since last Thursday, you’re likely sick of hearing about #TheDress. If you missed the entire debate over the colors of this dress, which a Buzzfeed post helped to spark, then congratulations.
Brands certainly took note, and came out swinging with some newsjacking that ranged from clever to cloying.
Several brands just went for the obvious joke: “The dress is the color of our logo or our product!”
The only colors I see are #Yellow and #Black #TheDress
— Waffle House (@WaffleHouse) February 27, 2015
#TheDress looks silver and blue to us.
— Coors Light (@CoorsLight) February 27, 2015
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