Brands hop on #TheDress bandwagon

Were brands’ attempts to seize on the social media phenomenon smart or silly?

Ragan Insider Premium Content
Ragan Insider Content

If you’ve touched any type of social media since last Thursday, you’re likely sick of hearing about #TheDress. If you missed the entire debate over the colors of this dress, which a Buzzfeed post helped to spark, then congratulations.

Brands certainly took note, and came out swinging with some newsjacking that ranged from clever to cloying.

Several brands just went for the obvious joke: “The dress is the color of our logo or our product!”

The only colors I see are #Yellow and #Black #TheDress

— Waffle House (@WaffleHouse) February 27, 2015

#TheDress looks silver and blue to us.

— Coors Light (@CoorsLight) February 27, 2015

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.