Brands managers act quickly after BPA shows up in cans

Consumers were on alert this week after a report found that toxic chemicals were present in 70 percent of some brands’ canned goods. Here’s how crisis teams reacted.

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A brand manager never wants to hear that their product might be harmful to consumers.

The latest harmful product crisis involves cans, and a recent report revealed that 70 percent of consumers with canned food in their homes are within reach of the toxic chemical Bisphenol A.

The Breast Cancer Fund, Campaign for Healthier Solutions, Clean Production Action, Ecology Center, Canada’s Environmental Defence and the Mind the Store Campaign teamed up to create the report, which outlines the effects of BPA on consumers.

Data analyzed 192 cans from various products and found that 129 of them contained BPA.

The brands whose product packaging contains BPA includes Campbell’s soup, General Mills’ Progresso and Del Monte. The report also found levels of BPA in private-label brands from Target, Wal-Mart, Whole Foods, Trader Joe’s, Kroger and Albertsons.

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