Brands pull pranks and launch fake products for April Fools’ Day

Amazon, Hulu, Burger King and more debuted ‘new’ items and services on Saturday, while marketers for The Knot, PornHub and Ben & Jerry’s went different routes.

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On Saturday, several brand managers hopped on the chance to participate in April Fools’ Day—and hopefully garner attention, online engagement and coveted headlines for their hijinks.

The Verge published a round up of Google’s April Fools’ jokes, which included a Ms. Pac-Man game on Google Maps and several fake products, such as “Haptic Helpers,” “Google Wind,” “Google Play for Pets” and “Google Gnome”:

Amazon also went with a pet-centric theme by introducing “Petlexa,” another version of its smart-home tool:

Hulu introduced “Hu,” which caters to viewers’ decreased attention spans and cuts all its shows down to eight seconds:

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