Brands stand up for marriage equality: Good PR move?

As companies take to social media to support (or reject) same-sex marriage, there’s debate over how much they’re helping or hurting themselves—and whether such stands are just another marketing gambit.

Ragan Insider Premium Content
Ragan Insider Content

Among the brands posting versions of the red-and-white equals-sign image of the Human Rights Campaign, denoting support for the cause, were Bud Light, Absoult, Smirnoff, Norwegian Cruise Line, Bonobos, Kimpton Hotels, Martha Stewart Living,, and Orbitz. Kenneth Cole crafted its own image.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.