Brands starting to hire YouTube ‘stars’ to pitch their products

Fine, but the first laughing baby that tries selling me diapers goes to timeout. Plus, the most creative ad folks under 30, Nokia’s not-so smart smartphone gaffe, ‘Downton Abbey’ teaser, Clinton vs. the NFL, Bing’s ‘blind search test,’ and more.

Thanks to ukuleles, laughing babies, lip-dubs, and what I can only imagine is sometimes heavy amounts of alcohol, audiences can find it difficult to grasp the difference between true fame and that of the Internet variety—between dancing on Broadway and busting a move on YouTube. Alas, tell that to the coalition of YouTube “celebrities” that brands have hired to pitch their respective products. Basically, just don’t be surprised the next time you’re enjoying another funny cat video when—BAM—kitty litter plug. But I don’t even own a cat …

It’s this kind of marketing that leads me believe Business Insider‘s 30 most creative people in advertising under 30 have their work cut out for them.

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