Brands step up to take Burger King’s peace offering
McDonald’s turned down an offer to create a ‘McWhopper,’ but brands including Denny’s, Krystal and Wayback Burgers jumped at the idea.
McDonald’s may have spurned Burger King’s attempt to promote peace by creating a “McWhopper” combination, but other brands will happily take the bait.
Krystal jumped into the game just moments after McDonald’s announced on Facebook it would not like to collaborate with its fiercest rival in an event to promote the Peace One Day charity (in a letter, by the way, that makes McD’s CEO look like someone you wouldn’t want to invite to game night).
Krystal, for the uninitiated, is the South’s version of White Castle. Working with 22squared, the brand posted the following on Facebook:
We have a #SteamyProposal for Burger King. A new way to #SettleTheBeef for #PeaceDay. Will you accept, your royal Burger-ness?
Posted by Krystal on Wednesday, August 26, 2015
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
