‘Tis the season for newsjacking.
Those of us who work in creating social media content have been on high alert for the past week or so, which saw the birth of a royal baby, “Star Wars” day (May the 4th be with you) and Cinco de Mayo.
Let’s take a look at the royal baby category first, which featured several entries from UK brands:
— British Airways (@British_Airways) May 2, 2015
— Walkers Crisps (@walkers_crisps) May 2, 2015