Breaking down the 4 social media archetypes

Not all social-media influencers are created equal. Some schmooze it up while others sit back and bide their time.

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Not everyone who could be considered a social-media influencer interacts with fans, followers and friends in the same ways, according to an infographic from accounting software firm Blackbaud. The infographic defines four types of social media personas, with tidbits to help PR pros and marketers better understand and reach them. They are:

Key influencers. Influencers are well respected, widely published and engage those they do and don’t know.

Engagers. They’re quick to share their thoughts across the Web and wield strong influence on their personal networks.

Multichannel consumers. They watch more than they participate and engage with others the old-fashioned way: face to face.

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