The British Army learned that lesson recently. It apologized after deleting a tweet that depicted a soldier in what some claim is blackface.
Online outraged followed the tweet—which contained a photo depicting a smiling, gun-toting solider in camouflage accompanied by the caption, “Being a soldier in the jungle requires a robust sense of humour.”
— Jon Scammell (@JonScammell) October 19, 2016
The Army said in a statement to media that the soldier was actually “wearing camouflage and concealment measures, standard for jungle training in Belize.”
The organization issued an apology on its Twitter account and said it “would urge the public to view that imagery to set the activities being undertaken by these soldiers in context”: