Brooklyn Nets PR Twitter feed is impressing the press

And did so by tweeting stats such as, “Nets now 32-0 when outscoring opponents this season.” Now that’s a slam-dunk tweet.

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The feed belongs to the PR department at the Brooklyn Nets, and media outlets from USA Today to Deadspin have praised the account for its irreverent use of statistics.

Here’s an example:

#Nets now 32-0 when outscoring opponent this season

— Nets PR Dept. (@Nets_PR) February 20, 2013

Tweets such as that have websites like Sports Grid proclaiming: “Merry Belated Christmas, everyone. This Twitter is better than anything we could afford to buy you.” Deadspin, which is owned by Gawker Media, an entity that despises pretty much everything PR, said: “God bless the Brooklyn Nets’ PR staff.”

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