Good morning PR pros:
NBCUniversal is launching the streaming platform “Peacock,” an homage to its iconic branding.
“For us, it’s the perfect nod to the legacy without being too on the nose,” said Bonnie Hammer, chairwoman of the upcoming streaming service. “From my point of view, it screams that we are proud and we are bold.”
The streaming wars are heating up as companies vie for attention and content, revealing that your organization’s most valuable asset is its ability to hold a consumer’s attention.
How are you planning to captivate new audiences? Share your content plans with the hashtag #MorningScoop.
Here are today’s top stories:
Bstroy, an edgy, self-titled “neo-native” streetwear brand, has perhaps taken the edge too far with an apparel line that draws on the epidemic of mass shootings.