Bucharest is NOT Budapest

A new campaign for Romanian candy bar ROM hopes to set the record straight on the common geographical confusion—which it blames, in part, on Michael Jackson.

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Leave it to a candy bar company to teach us a little geography. By the way, Bucharest is in Romania; Budapest is in Hungary.

Fans of the show “Arrested Development” might recall Imstilloscar.com. A new campaign from the Romanian candy bar Rom is taking a similar approach to ensure that we all understand: BucharestNotBudapest.com.

Adweek explains further:

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