Bucharest is NOT Budapest
A new campaign for Romanian candy bar ROM hopes to set the record straight on the common geographical confusion—which it blames, in part, on Michael Jackson.
Leave it to a candy bar company to teach us a little geography. By the way, Bucharest is in Romania; Budapest is in Hungary.
Fans of the show “Arrested Development” might recall Imstilloscar.com. A new campaign from the Romanian candy bar Rom is taking a similar approach to ensure that we all understand: BucharestNotBudapest.com.
Adweek explains further:
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