Bud Light apologizes for label that promises to turn ‘no’ into ‘yes’

After complaints on Reddit and elsewhere, the beer maker stated that it ‘missed the mark.’

Ragan Insider Premium Content
Ragan Insider Content

Every so often, we come across a brand decision so obviously inappropriate that we’re left to wonder how the heck the idea ever made it out of the brainstorm phase.

Such is the case with Bud Light, which supported its “Up for Whatever” campaign with a bottle that included the tagline “perfect beer for removing ‘no’ from your vocabulary for the night.”

After the public cried out—as the public is wont to do in these situations—over the seemingly overt date-rape, or at the very least sexual, implications of the tagline. Bud Light parent company Anheuser-Busch pulled the bottle and issued this statement:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.