Good morning, PR pros:
Marketers looking to capture attention can take a lesson from a young boy’s roadside stand in Brigham City, Utah, which caused several to do a double take.
A few people called the city’s police department to report that the child was selling “ice cold beer,” which he was—ice cold root beer. The detail was small enough to require a closer look, causing officers and reporters to deem it a marketing win.
This young man, in the area of 600 South 200 East, has a twist on a lemonade stand. Yep, he’s selling beer … ROOT…
Can a little ambiguity spice up your message? On the other hand, make sure your language doesn’t have a double meaning that will leave you apologizing to your audience later.
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