— Budweiser (@Budweiser) May 10, 2016
The brand’s parent company, Anheuser-Busch InBev, is hoping that renaming one of its most iconic products will help capitalize off of some of the rise in patriotism surrounding the upcoming US election, summer Olympics and Copa America Centenario soccer tournament, which will be held in the United States.
It’s not the first time the brand has gone patriotic. In the past, Budweiser cans have featured the Statue of Liberty and the American flag. This summer, the beer brand is going further and will also replace its longtime slogan, “King of Beers,” with that of the United States: “”E Pluribus Unum.”
Budweiser’s vice president, Ricardo Marques, said in a statement that the country is “embarking on what should be the most patriotic summer that this generation has ever seen.”