One of those fundamentals is the pitch. We hear a lot about bad pitches, especially via sites like Bad Pitch Blog and Pro PR Tips that were inspired by the sheer volume of off-topic pitches received. But, what about the relevant, timely pitch topics that still go unanswered?
After you’ve accurately identified what you’re pitching and to whom, you still run the risk of sending a bad pitch. Truth is, the structure and approach of the pitch itself are often overlooked, and they can make or break your chances of a response from a media representative—regardless of how well targeted and relevant your message is.
Enter the “pitchwich.” Like a delicious and satisfying sandwich, the pitchwich feeds the media you’re reaching out to by providing them with the information they need in a clear concise way. Check out the ingredients: