A new report from Customer Growth Partners found that the prices for 35 brand-name items are cheaper at Target than at Walmart.
Target shoppers spent $269.13 (pre-tax) on the 22 grocery items and 10 merchandise products, whereas people walking the aisles at Walmart paid $271.07.
Add in Target’s Redcard program, and the gap widens.
“For the first time in four years, our price comparisons between the two has shown that Target has a slight edge over Walmart,” said Craig Johnson, president of retail consulting firm Customer Growth Partners.
“Target stepped up its game during the recession,” Johnson explained. “The company caught up with Walmart on making its supply chain more efficient so it could bring down prices on items people frequently buy.”