Burger King grabs attention by tweeting gobbledygook

Twitter users, reporters and other brand managers responded to the fast-food brand’s stunt, which ended up highlighting two of its news promotions.

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Burger King’s new social media strategy is to embrace gibberish.

No, the fast-food chain’s social media outline or editorial calendar isn’t hard to understand. Rather, its Twitter profile recently spit out nonsense.


— Burger King (@BurgerKing) November 28, 2018

Some journalists suggested the tweet (and subsequent nonsensical replies) were meant to promote its “Dogpper” promotion with DoorDash.

Business Insider reported:

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