Burger King grabs attention by tweeting gobbledygook
Twitter users, reporters and other brand managers responded to the fast-food brand’s stunt, which ended up highlighting two of its news promotions.
Burger King’s new social media strategy is to embrace gibberish.
No, the fast-food chain’s social media outline or editorial calendar isn’t hard to understand. Rather, its Twitter profile recently spit out nonsense.
gb;sughalugpaewyhg;irhdl!hflg..gss..hhrtdtudjytjghc>-8*tfls<9jdgblsvakyefe124352.b?jifdg;sualbnjg;ihs=0u65484hliugresHFUGILBSPJGMnfsig0947ws
— Burger King (@BurgerKing) November 28, 2018
Some journalists suggested the tweet (and subsequent nonsensical replies) were meant to promote its “Dogpper” promotion with DoorDash.
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