Burger King offers marketing follow-up to colorful buns
After brand managers launched Halloween-themed Whopper buns in Oct., they’re focusing on a new theme, and a new color. Consumers are curious already.
PR pros love to get people talking—especially when it comes to their products.
It’s been five months since Burger King introduced its now-infamous black Halloween Whopper bun.
Due to what a BK spokesman called a “great success,” the fast-food chain is offering an encore; meet the red-bunned Angriest Whopper:
It’s here and angrier than ever. pic.twitter.com/vmtbUQterY
— Burger King (@BurgerKing) March 30, 2016
Burger King’s marketing team drummed up so much conversation around its black bun Halloween burger that it decided to re-up.
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